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Brits voice frustrations with manual account onboarding and authentication during COVID-19

Tuesday 24 November 2020 12:45 CET | News

Onfido, the global identity verification and authentication provider, has announced the results of its survey 'Customer attitudes to digital identity: meet the expectations of tomorrow'.

According to the press release, the research evaluated the online behaviour of over 4,000 respondents in the UK, the US, France, and Germany in August 2020. The survey found that UK consumers are more actively using online accounts since COVID-19 lockdowns in March 2020, yet report security and privacy concerns about opening accounts, leading to a high number of abandoned sign-ups and lost revenue opportunities for businesses.

Between April and July 2020, almost two-thirds (65%) of Brits increased how often they access products and services online, with 22% reporting they accessed their online accounts at least 50% more than usual during this time. However, this increased use of online services has led to several concerns about security and privacy when signing up to new accounts. Consequently, the top three concerns for UK consumers are:

  • data will be passed on to third-parties (53%);

  • security of the information provided (52%);

  • asking for too much information (37%).

Moreover, Brits have stated that manually completing online forms with personal information including address history, date of birth, and government ID information is both inconvenient (32%) and insecure (29%). Therefore, it comes as no surprise that more than four-in-ten (43%) have abandoned signing up for a new account or service when asked to do so. The report has also confirmed that consumers care about working with businesses they trust with 53% of Brits stating they will not use a business they do not trust. 

The introduction of document and biometric checks has, however, been shown to increase trust in a business. Across all countries surveyed, 80% of consumers said they trust businesses that use document and biometric checks, compared to those who use other methods (67%). 

Furthermore, UK consumers have identified in which business sectors they would prefer to use document and biometric checks. Within financial services, for instance, over half (59%) would like to use identity document verification (IDV) to open a bank account, while 26% would opt for this option to open a trading or investing account. Furthermore, Brits would like to use IDV to check-in for flights (45%), hotels (26%), and to rent a vehicle such as a car or escooter (27%). 


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Keywords: Onfido, identity verification, survey, research, consumer behaviour, UK, COVID-19, biometrics, IDV
Categories: Securing Transactions | Digital Identity, Security & Online Fraud
Countries: United Kingdom
This article is part of category

Securing Transactions