Amazon has started using video conference calls to verify the identity of merchants who wish to sell goods on its websites.
The company has long faced scrutiny over how it polices counterfeits and allegedly unsafe products on its platform. Fakes have frustrated top labels like Apple and Nike and discouraged some from selling via Amazon at all.
The interview vetting, on top of other risk-screening performed by Amazon, has been piloted with more than 1,000 merchant applicants based in China, the US, the UK and Japan.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.