Fragma helps content creators to monetise their activities by including Augmented Reality-powered ads, while allowing advertisers to target a wider audience through relevant posts. The metaverse encourages bloggers and other content creators to launch contests, photo quests, and other activities with incorporated GameFi elements. The metaverse will be distributing all ad revenues in native tokens among users based on their popularity and activity.

Fragma uses AR technology to streamline online product placement with the incorporated AI targeting relevant bloggers and users to incorporate products into their content. Companies joining the metaverse can create 3D versions of their products that influencers can include in their posts, offering both parties financial incentives. Each side is protected with smart contracts, ensuring that both parties fulfil their responsibilities before payday. The incorporated AR content can be used for geo-targeted ads, enabling users to change the products or labels they promote based on the viewers’ location.