The initiative was formalised in Cairo during a signing ceremony attended by government and industry representatives, including officials from the Ministry of Civil Aviation and both organisations.
The deal involves the introduction of a premium co-branded payment card that will offer EgyptAir customers access to custom travel benefits. Cardholders will be able to accumulate miles at a better rate and receive offers linked to travel and lifestyle services.
According to EgyptAir officials, the collaboration is intended to improve customer engagement while also aligning with the country’s digital transformation objectives, including Egypt’s Vision 2030. The carrier described the partnership as a means of improving the quality of service across the customer journey, from booking to post-travel services, and as part of efforts to remain competitive both regionally and internationally.
Visa representatives said the move fits within the company’s strategy of expanding digital payment tools within key sectors, including travel. They noted that research indicates customer loyalty programmes, particularly those tied to co-branded credit cards, can influence travel decisions. In particular, consumers with such cards are reportedly more likely to choose affiliated airlines or hotels over alternatives.
The card’s launch is part of Visa’s portfolio expansion efforts in Egypt and reflects the company’s emphasis on enabling financial inclusion through product innovation. Visa officials highlighted the exclusive nature of the deal and suggested it offers new opportunities for engaging travellers in North Africa and beyond.
It’s worth noting that, while financial specifics of the agreement were not disclosed, the partnership is positioned as a step toward modernising Egypt’s aviation payment infrastructure through technology-led offerings.
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