Under the terms of the deal, TD Retail Card Services is to manage the credit card program for the Birks stores and provide Birks cardholders with access to interest-free and low-interest offerings, customer loyalty rewards program and other services. They can also use the Birks card for online payments on the retailers e-commerce platform.
The 37 Birks stores across Canada are located in Montreal, Ottawa, Toronto, Calgary, Edmonton, and Vancouver. Birks is a retailer, designer and manufacturer of jewellery, timepieces, sterling and plated silverware and gifts. TD Retail Card Services launches and administers new credit card portfolios for brick-and-mortar, internet and catalogue merchants.
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