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RHB Bank selects Welcome to boost the launch of their EMV cards

Saturday 10 January 2004 09:22 CET | News

RHB Bank Berhad (RHB Bank) has deployed the Welcomes XLS enhanced payment software to boost the launch of their EMV cards with value-added services.

This Smart Shopping experience was launched last October to offer free gifts, Instant Rewards and Double Reward Points to RHB Bank EVO MasterCard card members when using their card. The EVO MasterCard is RHB Banks first chip card. RHB Bank is confident in attaining the targeted number of new EVO MasterCard holders in twelve months. Currently, the EVO MasterCard applications received by the Bank makes up about one third of the total incoming applications. At about 300,000 cards in circulation, with EVO contributing to the steady flow of active cards and half a million in receivables, the Bank now has close to 10% of market share in terms of principal cardholders.


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Categories: Payments & Commerce | Cards
Countries: World
This article is part of category

Payments & Commerce