The campaign is running through a video series that aims to reach cardholders at the start of the festive season. These videos will highlight the card’s offerings, focusing on categories such as health and fitness, ecommerce, online bill payments and food delivery. The videos will be amplified through a series of social media and online promotions.
As the nation gears up for the festive season, consumers want the most competitive deals and rewards to get the most out of their spending. According to a recent study cited by livemint.com, 87% of consumers are willing to spend more as they prioritise convenience over price.
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