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News

ORGA and Perfect Plastic Printing Supply Malaysias Public Bank with Asias First Color Shift Smart Ca

Wednesday 28 January 2004 00:29 CET | News

Asias first color shift smart card has been supplied to Malaysias Public Bank by the partnership between ORGA and Perfect Plastic Printing. The unique characteristics of the card include a translucent plastic and changing colors on the face of the smart card. When the angle of the card is tilted, the colors change to lavender, pink, green, turquoise, and gray. Dubbed with the theme of "Color Your Life Executive," the Public Bank Executive MasterCard utilizes the M/Chip smart card platform, offering its members multi-application capabilities and enhanced security features. The smart card was launched under MasterCards OneSmart Program, which enables the issuer to offer more value-added opportunities for different customer groups. It also provides the issuer with greater flexibility to manage the applications after the card has been issued.

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