As a result of the initiative, cardholders can buy the nFinanSe Discover Network Reloadable Prepaid Card for USD 5.95 as well as load funds at any of the 8,300 Dollar General stores across 35 states. Via emails and text messages received on their mobile phones, cardholders gain access to transaction and balance information every time they use the card. According to estimates made by market research firm Mercator Advisory Group, the amount of reloadable prepaid debit cards sold at retail is to climb from USD 2.8 billion in 2007 to almost USD 13.5 billion in 2010.
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