Kroger, Blackhawk Network to enhance gift card curbside service

Thursday 24 December 2020 09:33 CET | News

US-based retail company Kroger has partnered with payments provider Blackhawk Network to leverage the latter’s on-demand activation capabilities, allowing customers to add a gift card to their cart with any other products they are purchasing.

Holiday shoppers are choosing to purchase gift cards more than ever before, and with the surge in demand for curbside service, shoppers can now easily add gift cards for curbside pickup along with their groceries at 1,900 Kroger stores across the US. Upon picking up the order and following the instructions, customers can activate the gift card that they have purchased. 

Online grocery sales are expected to grow by 40% in 2020, IBS Intelligence reports. With a remarkable portion of the increase in online grocery shopping expected to be permanent, curbside pickup capabilities for gift cards is expected to become a more critical engagement and revenue channel for retailers. 

Blackhawk Network delivers branded payment programmes to help meet challenging business objectives. The fintech provides its solutions through prepaid products, technologies, and networks – and has presence in over 26 countries.

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Keywords: US, retail, Kroger, partnership, payments provider, Blackhawk Network, gift card , cards
Categories: Payments & Commerce
Countries: United States
This article is part of category

Payments & Commerce