According to the press release, the proprietary mobile-first platform will power mobile cards for major co-brand partners, affinity groups, and corporations that want to offer an embedded credit card experience to their customers or members. The Digital First Card, which is certified by Mastercard, offers a fully digital card experience on smartphones with immediate access to the card, superior payment experience, and card controls without compromising security and authentication protocols.
Furthermore, Deserve has rebuilt the entire credit card customer journey from application and onboarding to spending, earning and redeeming rewards as well as making payments and reporting problems such as lost/stolen or transaction disputes, all with mobile and digital consumers in mind. Besides, its robust onboarding flow ensures strong identity verification and credit underwriting while reducing friction in the process. It easily allows consumers to activate the card and use it instantaneously upon approval.
Deserve’s credit card partners can also customise their rewards programme to incentivise on-time payments, purchases in specific categories at specific establishments or at specific times or any other actions that can be digitally captured via APIs. Early adopters of Deserve’s Digital First Card API include global, modern card issuing platform, Marqeta, and women’s advocacy group, Seneca Women. The Deserve Digital First Card is available in the Apple store, and coming soon to the Android App store.
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