Axalto to Provide JCB with Dynamic Data Authentication Smart Cards

With its partnership with JCB, Axalto?s DDA native OS product is set to revolutionize the business of credit card with the most technologically advanced level of security for the finance industry. DDA is also seen as a de facto standard for next generation security in the smart card world and comes on the back of demands for solving security issues and managing fraud, especially for off-line transactions. Primarily, the DDA ensures that data is changed for every transaction, thereby minimizing fraud and lowering the cost of fraud management for the issuing bank. At the same time, the DDA also enables card users to have a peace of mind as security risk is lower and therefore more convenient to use. With the adoption of Axalto?s DDA native OS product, JCB is well under way to set the pace for security in credit cards as well as finance industry. In addition to the lower cost of fraud management, the DDA product is a sound investment for the future, as it paves the way towards EMV migration ? a revolution that is fast becoming the de facto standard for all issuing banks in the near future. The key advantages that Axalto brings to this project are the company?s proven track record of successes in EMV (Europay-MasterCard-Visa) migration, its ability to offer a full suite of card solutions (from card products to payment and point-of-sales systems) and its ability to integrate with the most advanced technology today. Axalto?s twenty-five years? experience in the smart cards industry also put it in good stead for the selection.