HoloMag will be introduced as part of Visas initiative to evolve its brand framework so as to better reflect the growing choice of payment products and services available to buyers and sellers today and in the future. HoloMag was created by ABNH and is a tightly controlled security product that integrates overt and covert security features into magnetic tape. ABNH and Visa have created a new custom HoloMag design that will be incorporated on Visa branded cards starting in late 2005. HoloMag will be implemented during initial card production in place of traditional magnetic tape and merchants will require no special equipment since HoloMag cards can be read by existing card-reading machines.
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