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Alphyra, Nomad and MasterCard team on prepaid gift card

Friday 10 August 2007 15:54 CET | News

Alphyra, the Dublin-based specialist in prepayments, and Value Retail, the prime provider of luxury outlet shopping in Europe have recently launched a prepaid gift card valid for purchases made at any MasterCard access point within the Value Retail managed outlet shopping Villages.

 Developed in association with MasterCard, the solution is based on the market-leading processing platform from Nomad, Europes leading prepaid and debit processing solutions provider.  Nomads CORTEX processing platform is one of the most advanced and comprehensive card payment solutions available today, and is a significant factor in the success of the project. The companys proven technology and prepaid expertise, combined with alphyras load capability and programme experience have resulted in a powerful, yet easy-to-use, system that will be introduced throughout the nine shopping Villages in Europe managed by Value Retail. Starting with Bicester Village, now one of Britains most popular shopping destinations with over 3½ million domestic and international visitors a year, the gift card will also be launched in Kildare Village in Ireland, Maasmechelen Village in Belgium and Villages in Spain, Italy and Germany later in the year.  One of the key benefits of the system is its ability to support the European roll-out. The flexibility provided by the processing platform enables alphyra to customise the programme to meet the individual requirements of each of the Value Retail managed Villages, as well as delivering a straight-forward approach to multi-currency transactions.  The Bicester Village Gift Cards, which cost just £2, can be purchased from the Tourist Information Centre or Village Management Reception for any amount from £10 to £1000 and are valid immediately. They can be presented at any MasterCard access point to pay for purchaseses up to the amount as shown and do not attract any further administrative charges.


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