Overall, Adyen launched its card issuing solution at the end of 2019. Since that announcement, the company has been focused on bringing its card issuing service live in the EU, UK, and US. While supporting these countries and their related currencies, Adyen has focused its efforts on expanding its relationships through value adding card programmes starting with opportunities like Glovo.
Furthermore, issuing offers many benefits for merchants, including better customer experience, easier reconciliation of funds, real-time authorisation to reduce risk, and reduction of the timeline for payouts to gain better control over their cash flow. Ultimately, merchants can offer cards without needing to go to a third party, eliminating another step in the process.
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