Square partners Facebook to offer ad buys

Facebook ads bought through the Square platform will be informed by actual sales data, meaning that business owners will be able to make a quick assessment of their effectiveness in building sales. Square reported USD 374 million in its Q1 as a public company, up 49% from the comparable period the year prior, retaildive.com reports.

Any ads bought via Square link directly to the user’s sales data, helping assess whether or not they are making an impact on sales and how much—a new tool for retailers to use in promotion and segmentation. Square went public in November 2015 and has been expanding product offerings from its original credit-card readers and payment processing to help boost margins. Payment processing still delivered most of Square’s USD 374 million in Q4 revenues.