Almost half of ecommerce transactions in the UK (48.9%) during Q1 2016 took place on a mobile device - up 6% YoY. A fifth (19%) of all UK ecommerce transactions took place on iPhones, up 7% in the 12 months since Apple Pay launched and more than the volume conducted on iPads.
The widespread adoption of smartphones with larger screens is improving the m-commerce experience, says a report from Ovum, The Future of Ecommerce: The Road to 2026, alongside which Criteos findings were published.
The driving force behind mobile commerce is the use of apps, says Criteo, constituting almost two-thirds (65%) of mobile transactions globally, and 35% taking place via the mobile web. Fashion and luxury and mass merchant retail industries in the UK were found to be the most advanced with respect to mobile commerce with 55% and 50% of all ecommerce transactions taking place on a mobile device respectively.
The Paypers is the Netherlands-based leading independent source of news and intelligence for professional in the global payment community.
The Paypers provides a wide range of news and analysis products aimed at keeping the ecommerce, fintech, and payment professionals informed about the latest developments in the industry.
Current themes
No part of this site can be reproduced without explicit permission of The Paypers (v2.7).
Privacy Policy / Cookie Statement
Copyright