Tencent, GR Capital and Roosh Ventures are investing in the startup for the first time. Some of the startup’s existing investors are investing once again, such as Cathay Innovation, Eurazeo, Bpifrance’s Large Venture fund, Seaya Ventures and Picus Capital. Overall, it has raised USD 211 million in traditional equity funding rounds.
The company has partnered with 6,000 merchants so that they offer more flexibility for expensive purchases. The main payment product is the option to pay in two, three or four instalments. The company also offers different plans. For instance, Alma offers 10-month or 12-month plans. Those options are particularly popular with some specific purchases, such as consumer electronics devices or furniture.
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