Zip partners with Google Pay

Following this announcement, merchants and businesses in the US that access Google Pay online will have the possibility to offer Zip’s Pay-In-4 solution at checkout, aiming to optimise the manner in which customers manage their expenses with flexible payments. 

The integration of Pay-In-4 is set for a pilot launch in January 2023 and follows a period when the Buy Now, Pay Later (BNPL) adoption is on the rise, offering users and clients optimised flexibility in their payment choices at the checkout moment. The new feature is set to be available on select merchant Android apps that provide Google Pay for checkout, or while shopping on select merchants' sites from an Android device. In addition, it will be available at no additional integration.

The customers will see a promotional banner on Google’s home screen, which will let them know that the Zip BNPL option is available. By tapping this, clients will see a list of BNPL providers along with more details on their capabilities and offers, as well as the terms and conditions of the BNPL product. Once those steps are approved, users can spread out their payments for purchases that go over USD 35. 

Zip’s recent strategy of development

Australia-based Buy Now, Pay Later provider Zip had multiple partnerships and product launches in the last couple of months, covering several different geographic areas around the world. 

In September 2023, Zip announced its collaboration with payments infrastructure company Primer in order to expand and optimise its payments stack amid the overall expansion in the US. According to the press release published at the time, Primer was set to give Zip the possibility to access and connect new card acquires and processors, fraud, as well as communication products to boost the top line. At the same time, the company was expected to be enabled to leverage features such as fallbacks in order to reduce operational costs and to develop contingencies. 

In addition, Primer was set to continue its process of unifying payment and commerce solutions while also delivering Zip an optimised set of payment recovery, success, and insight tools, as well as providing the business with transparency, visibility, and flexibility across its payment lifecycle. 

Earlier in May 2023, Zip was approved of the new BNPL industry regulatory reform, as it welcomed the Option 2 compliance reforms that were announced by the Australian Treasury department. According to the information published at the time, Zip represented a vocal advocate of fit-for-purpose regulation for their industry since 2019, while they also focused on the process of strengthening the BNPL regulatory framework which was proposed by the Treasury department as Option 2. 

For Zip, the Option 2 reform represented a `business as usual` approach, as they had an Australian Credit Licence (ACL) since 2013, and their Zip Money product was fully regulated under the NCCPA. The BNPL provider aimed to further engage with the Treasury and the Government in the future, knowing that Option 2 provides a secure and sensible balance between customer protection and minimum standards.