Following this announcement, the funding round will be focused on expanding Zeal’s secure and efficient technology services across the EMEA region, following its recent expansion across the UK market.
The investment was led by Raed Ventures and Cur8 Capital, alongside other strategic angel investors.
Zeal will provide its customers, retailers, and other offline businesses with the possibility to improve in-store client engagement and brand loyalty. At the same time, its SmartPOS Plugin technology will give credit card machines the capability to identify, segment, and retarget in-store clients. The product was developed as a terminal agnostic plugin in order to identify all card payment users, as well as optimise in-store customer engagement and payment intelligence.
The fintech company will also leverage the funds in order to further develop its reach, as well as optimising its existing payment acquirer’s portfolio and the ease of integrating with POS terminals around the world. The management team also provided information on the company’s strategy to develop advanced data and analytics solutions for SMCGs and Telecom sectors.
In addition, included in the services that will be provided to the customers are the Zeal App (which could be used to access spending analytics, exclusive rewards, merchant loyalty, and more), Card BIN Loyalty (which could be leveraged to unlock client loyalty through intelligent Card-BIN solutions), Whitelabel Apps (developed in order to allow businesses to build their customer loyalty, ordering, and payment applications), Merchant Dashboard (the product brings ecommerce-grade analytics to the psychical point-of-sale - POS), and the Zeal Pay (Tap to Pay) tool, which is expected to be launched in the following months.
Zeal will also use the investment in order to accelerate its plan towards leveraging artificial intelligence (AI) to optimise retail client engagement on a global scale. The firm will also continue its commitment in order to further expand its solutions, with a focus on connecting several clients and retailers. At the same time, Zeal will prioritise the procedure of meeting the needs, preferences, and demands of its clients and users, while remaining compliant with the laws and requirements of the local industry.
The worldwide payment acquiring space is hungering for value-added solution disruptions that could propel the phase of development. Zeal will focus on optimising the charge to become an improved Value Added Service tool for payment acquirers and merchants around the world.
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