Uber Eats is set to feature a dedicated section to showcase promotional offers called Sales Aisle, aiming to enhance user convenience and experience in the competitive food delivery market. The new features are planned to roll out this year or in 2024. Uber said it has also tied up with federal healthcare programs such as Managed Medicaid and Medicare Advantage and would begin accepting relevant waiver payments on both Uber and Uber Eats in 2024. Moreover, the company plans to extend the opportunity for recipients of the Supplemental Nutrition Assistance Program (SNAP) in 2024, which provides cash benefits for purchasing food, to utilise their waivers for grocery purchases on Uber Eats.
This move underscores an industry-wide push to target low-income households and gain market share in an increasingly competitive environment.
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