Based on the press release information, the joint solution seeks to support an extensive array of omnichannel capabilities for simplified transactions for retailers, with Pay by Link enabling retail customers to pay for items leveraging a secure URL link that is provided by the retailer and powered by Teamwork Commerce.
As consumer demands for high-quality retail experiences continue to increase, Pay by Link looks to provide a simple and safe way for shoppers to pay making use of their preferred payment methods. With several sales channels being regularly utilised by retailers, the Pay by Link solution is designed with the end-user in mind.
Per the announcement, the payment page operates across an array of devices and can be accessed either through email, separate link, or by scanning a QR code. What is more, the technology also enables consumers to make partial payments rather than full transactions, and accepts all well-known payment methods, including Afterpay, PayPal, and digital wallets.
In addition, Pay by Link reactivates shoppers with abandoned carts or failed transactions by following up directly with a payment, and enables retailers to conduct sales and returns alike in an easy manner, while also being able to process refunds without needing receipts. When talking about customers, they can easily return products free of inconvenience. The press release also highlights that at the backend, reconciliation reporting is synced between Adyen and Teamwork Commerce to have full visibility ensured.
With easy in-store deployments and a simplified integration, Pay by Link seeks to empower retailers to streamline their operations. Merchants are enabled to create payment links in an easy manner, secure each transaction to reduce fraud, and gain real-time visibility over transaction approvals.
When commenting on the news, Amber Hovious, VP Marketing and Partnerships at Teamwork Commerce said that everything the company does has retailers and their customers in mind, and its goal is to help retailers deliver high-quality, hassle-free retail experiences, and Pay by Link assists merchants with furthering that. Per their statement, with flexible and secure technology, retailers can ensure that they are offering convenient point of sale opportunities to their customers and simplifying their own operations.
Also adding on this, Sara Bray, Head of Commercial Partnerships, North America at Adyen advised that due to the partnership with Teamwork Commerce, they are providing operational value for retailers and their consumer end users alike. Exemplifying this, the spokesperson stated that new functionalities of the likes of Pay by Link enable the company to drive innovation at scale by curating omnichannel experiences, saying that they aim to assist partners with staying ‘ahead of the curve’ by being as customer centric as possible.
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