A Blackhawk Network new research has revealed shopper preferences for payment methods and how retailers can close the physical and digital gap.
Blackhawk Network has conducted the research to explore how US consumers want to pay at POS to provide retailers with greater clarity on how to close the gap of digital and physical shopping experiences. Blackhawk found that the shoppers surveyed are very interested in connecting cash and digital payment methods in-store, and that having these options would increase their engagement and spend with retailers.
Findings include:
Moreover, if shoppers were able to add funds to a digital wallet in-store, 68% of those surveyed report they would shop in the store more often than they normally would and 57% said they would spend more money at the store than they normally would.
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