Following this announcement, the online payment solutions provider PayU is expected to combine its suite of solutions and expertise with US-based fintech company PayPal, aiming to optimise the cross-border payment experience for India-based merchants and traders.
Throughout this strategic deal, PayU will leverage PayPal ISU 2.0 Checkout in order to give customers the possibility to access a more personalised, secure, and inclusive payment experience.
PayU represents a Netherlands-based payment solution provider that was developed to deliver its services, tools, and expertise to online merchants. The company also allows online enterprises to accept and process transactions through the use of various payment methods that can be integrated with web and mobile applications.
Integrating PayPal’s ISU 2.0 Application Programming Interface (API) is expected to optimise PayU’s overall payment solutions, which are set to provide merchants with the possibility to accelerate the process of expanding around the world.
At the same time, the integration will allow clients to benefit from the flexibility to choose from a variety of payment methods at checkout, including PayPal Paylater, PayPal, and several other local Alternative Payment Methods (APMs) from users outside the region of India. This will include Apple Pay, Venmo, Discover, MyBank, GiroPay, Blik, SoFort, Bancontact, and Trustly, among others, where available.
In addition, PayPal ISU 2.0 is expected to facilitate a more efficient merchant onboarding process directly within the PayU dashboard. This will allow Indian traders to open accounts with PayPal by leveraging an API-driven approach that reduces drop-offs, while also enabling real-time, secure, and efficient activation.
This process will improve the overall onboarding experience for customers, while also being combined with a fully integrated payment journey for users as well. The process is set to optimise the overall success rate of the procedure, while also potentially leading to increased revenue for PayU's extensive global merchant network.
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