According to the announcement, this payment solution allows Indian tourists to book their visit to the Eiffel Tower by purchasing tickets online, making the transaction process quick and easy.
As the official press release shows, the number of Indian visitors to the Eiffel Tower has been increasing, prompting India as a promising market for the French tourism market. Therefore, Indian tourist can now use their UPI-powered apps to securely make online transactions by scanning the QR code generated on the merchant's website and initiating a payment. On top of that, the acceptance of UPI in France also opens up numerous opportunities for merchants across France and Europe, especially those operating in the tourism and retail sectors.
While the Eiffel Tower is the first merchant to offer online UPI payments in France, this service will soon be extended to other merchants in the tourism and retail space. Therefore, this will make it easier for touring Indians to remotely book hotels, museums, and other activities for their stay in France.
Commenting on the announcement, NIPL stated that this partnership aims to promote NPCI's payment acceptance in international markets and create an interoperable global payment system. The company plans to continue to collaborate with financial institutions worldwide to establish partnerships and provide consumers with more convenient and secure cross-border payment solutions.
On the same note, Lyra said that the company has been present in India for 17 years, and this partnership confirms the strength of its collaboration with the Indian government and NIPL. In addition, for the players in the French and European tourism ecosystem, this partnership also represents the next step for expansion and new business opportunities to come.
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