HMV taps Worldpay from FIS for European expansion

Thursday 21 December 2023 11:51 CET | News

Worldpay from FIS has partnered with music and entertainment retailer HMV to support its European expansion with an enhanced omnichannel strategy developed alongside FreedomPay.


Worldpay Omnichannel is set to offer HMV increased flexibility and choice when it comes to bettering its omnichannel strategy, across 34 geographic markets. Developed in collaboration with FreedomPay, the solution brings together Worldpay’s global ecommerce capabilities with FreedomPay’s commerce platform.

Worldpay from FIS – HMV partnership details and Worldpay Omnichannel features

The announcement details that through a single integration, Worldpay Omnichannel enables merchants to operate across borders and POS providers, supporting both major and local card schemes, as well as local payment methods. The solution covers multiple payment methods preferred by consumers and helps merchants deliver an increasingly consistent omnichannel experience across the retail landscape.

The solution is set to enable synchronisation and tokenization across a multitude of channels, letting merchants operate more efficiently and innovate to better meet shoppers’ expectations and changing payment habits. What is more, it also enables access to multiple POS providers, allowing merchants to maintain their preferred relationship with partner ecosystems while supporting increasingly simple and fast implementation through a single integration.

Currently, Worldpay Omnichannel is live in HMV’s Dublin and Antwerp stores and is set to be rolled out throughout Europe in the months to come.

HMV taps Worldpay from FIS for European expansion

When commenting on the development, Worldpay officials advised that the extension of the relationship with HMV seeks to provide them with the next generation of omnichannel solutions and support their European expansion. The company's enhanced capabilities are to help HMV future-proof its business and accelerate growth, with the spokesperson stating that they are to fully connect HMV with their shoppers across the digital and physical world, bettering their purchasing journey across multiple channels.

Within this context, HMV officials affirmed that the company required a solution that would enable it to provide its customers with a hassle-free journey across multiple channels while bringing it into new markets simply and efficiently. As such, the new capabilities are believed to help expedite its ability to innovate and better help its customers as it expands across Europe.

More to this point, FreedomPay officials stated that together with Worldpay, FreedomPay seeks to transform payments worldwide, bringing increased functionality and innovation to enterprise businesses and their customers. Per their statement, by coupling FreedomPay’s data-driven, secure commerce technology platform and Worldpay’s global ecommerce platform, the companies can offer merchants enhanced omnichannel experiences for them and their shoppers.

The press release further highlights that the solution for HMV comes at a time when research demonstrates why merchants should prioritise their omnichannel strategy as shopping habits keep on converging across channels. The Next Level Retail Report, a joint research project of Worldpay and FreedomPay found that in the past year, 50% of consumers used over three shopping channels for their purchases, rising to 60% of millennials. Marketplace usage (77%) is now on par with physical shopping (78%), and 69% of consumers look to shop in checkout-free stores, including 59% of those aged 59+.

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Keywords: partnership, omnichannel, payment methods, tokenization, paytech, retail, fintech, ecommerce, card scheme, POS, expansion, payments
Categories: Payments & Commerce
Companies: FIS, FreedomPay, Worldpay
Countries: Europe
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Payments & Commerce






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