A high level of user privacy, as all customer conversations are initiated as one-way video chats by default;
Proactive assistance conducted by online sales representatives that directly engage with customers, issuing text-based alerts or providing information and guidance;
Guided shopping by sales assistants that accompany the customer when navigating the online store;
Interactive exploration, or co-browsing, where customers can initiate virtual try-on sessions, offering users the ability to assess apparel for fit or examine product details;
Limitless expertise, with device and location-agnostic functionality, as consumers and assistants can connect from anywhere and on any internet-connected device.
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