With the launch of BNPL Plus, businesses are enabled to increase the visibility of affordable and flexible payment options to their consumers.
Based on the information detailed in the press release, with BNPL Plus, customers can easily see payment options of the likes of EMI, Pay Later, and other offers right upfront on the product display page of direct-to-consumer (D2C) brands. What is more, with the integration of this no-code widget, businesses can reduce customer drop-offs and increase conversion rates.
BNPL Plus integrates with the businesses’ websites and brands hosted on well-known platforms of the likes of WooCommerce and Shopify. Following its integration, BNPL Plus leverages intelligent personalisation to showcase to customers the most attractive offers and no-cost EMI options in an automatic manner. It makes use of Cashfree Payments’ BNPL suite, which provides 36 separate EMI and Pay Later choices.
Integrating BNPL Plus can help increase the average order value to as much as 40%, showcasing how affordable payment options can influence customer spending. Additionally, it can help decrease customer drop-offs by up to 30% and promotes repeat purchases by showcasing the best offers, discounts, and cashback incentives, thus fostering customer loyalty. Per the announcement information, BNPL Plus caters to an extensive array of D2C businesses, including ecommerce, ed-tech, travel, and hospitality, showcasing versatility and broad applicability.
Akash Sinha, CEO and Co-Founder of Cashfree Payments expressed excitement regarding the introduction of the BNPL Plus solution, stating that it is set to help enhance India’s digital shopping experience and unlock better value for D2C businesses.
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