The intelligence comes from a quarterly report issued by the market research agency IMRG Capgemini.
Moreover, over half of all visits to e-tailers were made via a mobile, while 36% of sales were completed on a smartphone or tablet. The same source indicates that more people purchased clothing via their mobile device and over 80% of transactions in the UK were made on a tablet. This means a growth of 2,000% in a 4-year period, when just 3% visited online retail sites in 2010.
The report also shows that the total estimated online expenditure during May-July 2014 was GBP 24.2 billion, with GBP 8.7 billion spent via smartphones and tablet devices.
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