UK: visits to retail websites via mobile surpass desktop-based traffic

Friday 5 September 2014 13:14 CET | News

The number of customers visiting ecommerce platforms from mobile devices surpassed those accessing e-tail websites from desktops.

The intelligence comes from a quarterly report issued by the market research agency IMRG Capgemini.

Moreover, over half of all visits to e-tailers were made via a mobile, while 36% of sales were completed on a smartphone or tablet. The same source indicates that more people purchased clothing via their mobile device and over 80% of transactions in the UK were made on a tablet. This means a growth of 2,000% in a 4-year period, when just 3% visited online retail sites in 2010.

The report also shows that the total estimated online expenditure during May-July 2014 was GBP 24.2 billion, with GBP 8.7 billion spent via smartphones and tablet devices.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: UK, webite, e-tailer, retailer, mobile visits, desktop, surpass, traffic, ecommerce, online sales, merchants
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce