The decision was taken as people look for safer ways to pay in the wake of the COVID-19 pandemic. The initiative is in line with recommendations from global and regional health authorities and governments to practice social distancing that has led a growing number of merchants to encourage consumers to pay with contactless over cash to avoid human-to-human contact.
In MEA, the company has worked with various industry partners and sectors in multiple markets to facilitate the use of digital and contactless payment tech in an effort to offer safety, security, speed, and convenience in the payment experience for cardholders. In 2019, the MEA region saw more than 200% growth in contactless transactions, and today almost 1 in 9 Mastercard transactions at POS terminals in MEA are contactless.
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