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Fund management companies attract followers on Alipay

Wednesday 10 June 2020 10:30 CET | News

Alipay has revealed that 82 fund management companies in China have collectively attracted over 120 million followers on their official corporate accounts on Alipay as of 9 June 2020. 

In addition, 128 of 143 fund management companies in China are now offering products and services on Alipay.   

In 2017, Alipay launched Caifuhao, a corporate account service powered by AI on Alipay’s wealth management platform, which gives financial institutions access to a suite of AI capabilities and digital solutions, including better user connectivity, operational optimisation, and smart marketing. By launching a Caifuhao account on Alipay, fund managers can provide users with tailored investor education and wealth management products. Moreover, in May 2020, Alipay incorporated a livestreaming feature on Caifuhao to enable fund managers to better engage their mobile-savvy followers. 

In March 2020, Alipay announced a three-year plan to support the digital transformation of 40 million service providers across China and evolve from a platform that provides inclusive financial services to an open, vibrant digital ecosystem that offers users a gateway into a comprehensive digital lifestyle. In response to this, service providers and financial institutions are migrating or updating their services on the Alipay platform to better serve and optimise the user experience.


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Keywords: fund management, Alipay, digital platform, China, AI, financial institutions, operational optimisation, marketing, digital transformation, user experience, payments
Categories: Payments & Commerce | Online Payments
Countries: China
This article is part of category

Payments & Commerce