According to the press release, thanks to the partnership, shoppers across the US can purchase beauty items using Klarna’s four equal, interest-free instalments on bluemercury.com and in 183 Bluemercury stores around the country. Shoppers can pay with Klarna in Bluemercury stores by downloading the Klarna app, creating a digital one-time card, and adding it to their Apple or Google wallet. The payment can then be made with a simple phone tap for a secure and contactless payment.
Furthermore, recent consumer research conducted by Klarna, surveying 15,000 shoppers across the US, found there is increased demand to shop for beauty products in-store as the country continues to open up from pandemic-related lockdowns. 67% of survey respondents said they preferred to shop for beauty products in-store prior to the pandemic, and 11% of Gen Z shoppers cited going shopping for beauty products in-store three or more times per week.
When asked how the COVID-19 vaccine will impact beauty shopping behavior, more than 20% of respondents across all age groups said they planned to shop in-store more once the vaccine becomes widely available (Gen Z: 29%, Millennials: 23%, Gen X: 23%, Boomers: 21%, Silent: 20%).
Overall, consumers now expect the convenience and flexibility of the online experience everywhere. With global retail sales expected to reach USD 27 trillion by 2022 (Statista, July 2020) Klarna is uniquely placed to meet the continued accelerated demand both online and in-store.
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