These new advertising options are built for brands who are focused on growing their base of Gen Z and Millennial shoppers. With Afterpay Ads, brands can place featured ads across the Afterpay app and amplify merchant promotions, products and offers on a pay-for-performance model. Brands choose the products they want to promote via sponsored listing formats, such as deals, products and collections, and pay only when a shopper engages with the ad.
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