Afterpay introduces new advertising solutions

Thursday 26 August 2021 14:15 CET | News

US-based BNPL provider Afterpay has debuted Afterpay Ads, a new suite of advertising products to help brands reach, acquire and activate loyal shoppers across the Afterpay ecosystem. 

These new advertising options are built for brands who are focused on growing their base of Gen Z and Millennial shoppers. With Afterpay Ads, brands can place featured ads across the Afterpay app and amplify merchant promotions, products and offers on a pay-for-performance model. Brands choose the products they want to promote via sponsored listing formats, such as deals, products and collections, and pay only when a shopper engages with the ad. 

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay.

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Keywords: product launch, Afterpay, BNPL, instalment payments, online payments
Categories: Payments & Commerce
Countries: United States
This article is part of category

Payments & Commerce