GoHenry acquires Pixpay, expanding into Europe

Monday 11 July 2022 12:27 CET | News

UK-based financial education app and pre-paid debit card provider for kids GoHenry has expanded into Europe with the acquisition of French startup Pixpay.

The terms of the deal were not disclosed. GoHenry is targeting six to 18-year-olds with a digital platform that allows parents to allocate and control funds, while their children learn how to budget and gain insights into their spending habits. Through GoHenry, kids can learn how to budget, while there are so-called ‘money missions’ that deliver mini lessons on all-things financial. 

Pixpay was founded out of Paris and is a similar proposition to GoHenry but with more of a focus on slightly older children, starting from 10 years of age. The company had expanded into Spain back in November 2021.

The company expanded into the US back in 2018. The US, so far, has been the priority after its domestic market, and when GoHenry raised a USD 40 million funding round 18 months ago the message at the time was very much about continued expansion in the UK and US.

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Keywords: acquisition, digital banking, personal finance management, expansion
Categories: Banking & Fintech
Companies: GoHenry, Pixpay
Countries: Europe
This article is part of category

Banking & Fintech




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