Danske Bank to leverage Backbase's platform

Backbase’s Engagement Banking platform allows Danske Bank to customise its business operations around customer journeys, thus offering increased flexibility and the ability to continuously adjust digital customer experiences. According to Danske Bank’s officials, the engagement supports the bank’s commitment to ensuring enhanced digital banking experiences for its users, as well as its customer-centric approach. The move to work with Backbase is part of the bank’s Forward ’28 strategy that focuses on creating a new platform that operates across the web, mobile apps, and its adviser tools. Danske Bank’s new strategy sets clear objectives that aim to solidify its position in the Nordic region and make significant investments in its customer offerings.

Furthermore, Danske Bank underlined that the platform enables it to improve its interaction with customers through its digital solutions and to launch enhancements at an increased speed. The bank intends to offer convenience and personalisation for its customers, as well as insights, boosted proactivity, and access to assistance and advice. Representatives from Backbase expressed their enthusiasm over the engagement with Danske Bank, a collaboration that is set to enhance the latter’s operations. By working together, the two organisations plan to execute a bank-wide, digital transformation program and augment Danske Bank’s customer experience.

Backbase’s Engagement Banking Platform supports the modernisation and simplification of the existing IT infrastructure by minimising the number of siloed channel applications while offering a mobile-first engagement model and establishing a customer-centric approach. The company’s solution also consolidates data, business logic, and workflows into a single platform to increase the efficiency of journey orchestration, which benefits both customers and bank employees. The Engagement Banking Platform also supports flexibility that allows financial institutions to implement business capabilities and adapt to evolving market demands and dynamics.

In addition to its agreement with Danske Bank, Backbase recently partnered with First Bank to allow the latter to leverage its Engagement Banking Platform, aiming to support the bank’s digital transformation strategy. By adopting Backbase, First Bank could operate on a unified platform that simplified its offerings from consumer and business banking to commercial and wealth management. First Bank changed its entire digital ecosystem, including infrastructure, core systems, cloud migration to Microsoft Azure, middleware upgrades, and CRM enhancements, with the bank being set to deliver a customer-first banking experience through Backbase.

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