CBA to use custom-build algorithms to help customers impacted by disasters

Tuesday 16 March 2021 12:46 CET | News

Commonwealth Bank of Australia has announced using custom-built algorithms to keep track of natural disasters and bad weather events across the country to offer same-day assistance to impacted customers. 

The bank uses its Pega-powered customer engagement engine (CEE) to connect with customers who may be impacted and offer support that aligns to their needs, such as deferring a loan or offering an emergency overdraft.

CBA said it could identify customers via postcodes recognised as being in the path of a large weather event.

The bank said it used the technology to offer support to 80,000 customers impacted by the Perth bushfires.

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Keywords: data, product launch, digital banking
Categories: Banking & Fintech
Countries: Australia
This article is part of category

Banking & Fintech