Claudia Pincovski
16 Mar 2021 / 5 Min Read
The bank uses its Pega-powered customer engagement engine (CEE) to connect with customers who may be impacted and offer support that aligns to their needs, such as deferring a loan or offering an emergency overdraft.
CBA said it could identify customers via postcodes recognised as being in the path of a large weather event.
The bank said it used the technology to offer support to 80,000 customers impacted by the Perth bushfires.
Claudia Pincovski
16 Mar 2021 / 5 Min Read
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