The technology aims to enhance security and simplify the process of linking cards to digital wallets, addressing concerns related to manual data entry errors and fraud risks.
The feature generates a unique, one-time code validated through Visa's Chip Authenticate service, reducing the need for manual card input. This process enhances security and provides a more efficient alternative to traditional methods.
Since its launch in September 2024, Tap-to-Add Card has gained traction globally as part of Visa's efforts to improve digital payment experiences. According to Zawya, in Jordan, more than 542 Tap-to-Add Card tokens have been enabled, reflecting the feature's growing adoption.
The system is designed to benefit all participants in the payments ecosystem. For consumers, it offers a streamlined and secure way to add cards to digital wallets, potentially encouraging the expanded adoption of digital payments. Financial institutions may see reduced fraud risks and lower customer service inquiries related to provisioning issues. Digital wallet providers could benefit from improved token provisioning rates due to fewer card entry errors and compliance with Visa’s security standards.
These developments follow Visa’s launch of Tap-to-Add Card in Ukraine from February 2025. At the time, Visa representatives in Ukraine noted that the feature is designed to improve security and simplify the process of adding a card to a digital wallet. They added that reducing security concerns and making the process more efficient could encourage a wider adoption of digital wallets in the country.
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