The technology enables cardholders to securely add their cards by tapping them on a mobile device, eliminating the need for manual data entry. This method reduces errors and mitigates risks associated with fraudulent attempts to compromise card information. When a card is tapped, a unique one-time code is generated and validated through Visa's Chip Authenticate service, supporting security and expediting the provisioning process.
A Visa representative in Ukraine noted that the feature is designed to improve security and simplify the process of adding a card to a digital wallet. They added that reducing security concerns and making the process more efficient could encourage a wider adoption of digital wallets in the country.
Visa first introduced Tap to Add Card in September 2024 of last year as part of its initiative to improve digital payment experiences. Since then, the feature has gained traction globally and has been implemented by several banks in Ukraine, including PrivatBank, Universal Bank, and International Invest Bank (MIB). According to Visa, over 49,000 Tap to Add Card tokens have been activated in the country, indicating a growing shift toward digital wallet usage.
The feature is intended to benefit multiple participants in the payments ecosystem. Cardholders can add their cards to digital wallets more quickly and securely, while issuers may see a reduction in fraud risks and customer service inquiries related to manual card entry errors. Additionally, digital wallet providers could experience higher token provisioning rates and improved security compliance by adhering to Visa’s standards.
Tap to Add Card is compatible with digital wallets worldwide, allowing for seamless integration into existing payment infrastructures.
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