UK: one-quarter of online sales take place via phones, tablets - report

Tuesday 24 June 2014 10:27 CET | News

Over one-quarter of all online sales in the UK take place via smartphones and tablets and by 2018, that figure will near two in five, recent findings indicate.

According to research company eMarketer, the UK retail ecommerce sales will rise 16.0% this year, helped by an improving economy, shoppers’ increasing use of mobile devices for making purchases, and more options for purchase delivery. Total retail sales in the UK, by contrast, will grow by just 3.6% in 2014, and movement will slow after that. Meanwhile, the growth for m-commerce sales is predicted to rise to 64.8% rise this year.

eMarketer expects tablet-based retail m-commerce sales to double from GBP 9.28 billion (USD 14.50 billion) this year to GBP 20.96 billion (USD 32.75 billion) by 2018. And, for the first time this year, more individuals in the UK will make purchases via tablets than via smartphones, at a projected 16.4 million vs. 15.4 million.

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Keywords: UK, online sales, smartphone shopping, tablet shopping, mobile commerce, report
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce