The mobile payment option, already available to consumers on Ramp in the UK and countries within the European Union and now, is gaining traction partners stand to benefit from wider coverage. Ramp, a European company, launched in the US in January 2022. Integrating Apple Pay is one of the products and company updates planned for its customers.
Apple Pay allows users to make a transaction with minimal effort, making for the fast user experience crypto users tend to look for. Apple Pay is also a highly secure way to make payments. This is because users’ card numbers are not stored on their devices, and are never shared by Apple Pay. Instead, Apple Pay gives users a unique Device Account Number, which is encrypted and stored in a secure part of their iPhone, iPad or Apple Watch.
Apple Pay reach in the US
Contactless digital payment methods have soared since the global pandemic and according to eMarketer data cited by Fintech Finance around half of all smartphone users in the US are expected to use mobile payments by 2025. In the US, Apple Pay remains the top mobile payment player, with 43.9 million users in 2021, expected to increase by 14.4 million between 2020 and 2025.
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