PayByFace launches touchless payments with facial biometrics in Romania

The system is developped in collaboration with online card payment processor Euplatesc. The contactless payment system enables any shopper to complete a transaction without using a phone, card, or cash. Customers can sign up for the service regardless of the mobile phone model they use, or what bank issued their payment card, by downloading the PayByFace Consumer app from Google Play or the iOS App Store. PayByFace says the technology improves the customer experience with a convenient, fast and secure process.

The Tucano Coffee in AFI Park Cotroceni shopping mall launched the service on July 17, 2020, and PayByFace will offer it to select commercial partners in Bucharest during the initial three-month launch phase. During that time, the company says it will finetune the app to meet customer and merchant needs.