Mobile payments company Play2Pay acquires New Zealand-based competitor Postr

Wednesday 13 January 2021 11:53 CET | News

Play2Pay, a global mobile payments platform that gamifies payments, has acquired New Zealand-based company Postr.

According to the press release, the acquisition will enhance Play2Pay's international expansion strategy and support continued growth of its customer base. Postr's platform rewards mobile phone users who allow sponsored content to reach them on their phone's lock screen in exchange for rewards consisting of free minutes and data.  From its founding in New Zealand, Postr's partnerships with mobile network operators enable it to serve customers in more than 10 countries reaching more than 10 million potential subscribers.

On the other hand, Play2Pay enables mobile phone users to pay their service provider bills by playing games, watching videos, and completing special offers on their devices. Its platform is a fully configurable white-labeled solution, preloaded by service providers such as mobile phone and utility companies. 

Besides, via the Play2Pay platform, consumers discover new apps and brands, and earning points the more they engage. Therefore, brands enjoy the platform's direct connection to customers, while service providers gain access to new revenue streams by increasing customer engagement, reducing churn, and creating a competitive advantage.

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Keywords: Play2Pay, mobile payments, gamification, acquisition, M&A, Postr, rewards programme, bill payments, subscription payments
Categories: Payments & Commerce
Countries: World
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Payments & Commerce

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