Klarna launches mobile shopping app in the US

Tuesday 30 June 2020 11:48 CET | News

‘Buy now, pay later’ company Klarna has expanded its shopping experience by launching a mobile app in the US.

The initiative comes to highlight how Klarna provides value through the shopping journey, 'from inspiration to post-purchase', Fashion United reported. Therefore, the new launch will offer US-based consumers access to exclusive deals and product launches. 

Besides, in addition to enabling US-based consumers to shop online and pay in four interest-free instalments, Klarna's shopping app allows them to create and share wish lists with family and friends.

Moreover, the company has launched a shoppable entertainment campaign to illustrate the convenience of shopping through its service. The campaign is anchored by the tagline, 'Klarna: Swedish for smoother shopping', and features online films, virtual experiences, and shoppable content.

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Keywords: Klarna, US, Buy Now, pay later, launch, mobile app, instalments, online shopping, mobile payments, mobile shopping
Categories: Payments & Commerce
Countries: United States
This article is part of category

Payments & Commerce