China: m-shopping transactions reached USD 12 bln in Q1 2014 - report

Friday 16 May 2014 08:13 CET | News

In Q1 2014, China mobile shopping market total transactions reached 78.02 billion yuan (USD 12.53 billion), with a growth of 13% from the previous quarter, an increase of 207% compared with the first quarter in 2013, recent findings indicate.

According to research company Analysis International, Taobao dominates China’s mobile shopping market with over 78% market share (by revenue), followed by JD with only 7.2%.

The report also revealed that the overall China mobile shopping market is in rapid development period, mostly driven by merchants’ heavy promoting targeting mobile device users, the more mature mobile shopping habits among China online users, and rapid development of certain mobile apps such as applications for transportation.

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Keywords: China, m-shopping, mobile shopping, mobile transactions, report
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce