The acquisition of Qubecell provides Boku with direct carrier billing connections with four carrier networks in India along with a number of local merchant relationships. This enables Boku’s carrier billing technology to reach approximately 75% of the country’s mobile subscribers, around 550 million users. The acquisition extends Boku’s footprint in Asia and the Middle East.
In recent news, Boku has entered a partnership with Deezer, a global music service with approximately 10 million monthly users worldwide, to bring direct carrier billing to Deezer’s subscribers who want to pay using their mobile number.
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