According to ‘Agile Consumer 2013’ report, conducted by research company OnePoll, 46% of respondents gathered more information on products, and 41% took photos of potential buys. With regards to showrooming, 17% of smartphone owners used a mobile device to find a competitive offer on another merchant’s website and bought there.
Retail apps were popular, too, and accessed in many locations. Some 42% of smartphone owners turned to apps to browse products while at home, and one-quarter did this while commuting or at work.
The report also revealed that smartphone owners were open to receiving mobile marketing messages, too. Some 72% said they would be more likely to revisit a store if it sent coupons and tailored promotions to their phones. A similar number (73%) would be more likely to buy additional products if they received a mobile voucher or coupon while shopping in a store.
Finally, the report revealed that mobile buying isn’t as widespread as mobile shopping. Just 17% of people researching via smartphone also bought with the device. But that was a higher proportion than the 12% who researched in-store on their phones and then bought at that store. Overall, 42% of UK smartphone owners had bought something with their phones, and over half of those said it was easy to do so.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.