Facebook rolls out facial recognition for users control over their digital identity

Thus, the social media tech company appears to be acknowledging growing user demand for more control over the digital identities. As a result of introducing the new functionality, users can make choices such as whether to tag themselves, leave themselves untagged, or reach out to the person who posted the photo if they have concerns about it.

Furthermore, the company plans to build an expansion of this system that aims to alert a user when someone else tries to use their image as a profile photo, a feature meant “to prevent people from impersonating others on Facebook.”

A related issue is privacy, and in rolling out the new feature, Facebook’s users “gave feedback that they would find it easier to manage face recognition through a simple setting,” and thus Facebook has implemented a simple on/off control for this tool, according to FindBiometrics.