Auth0 launches Organizations for business customer identities

Organizations is a purpose-built feature enabling providers of B2B SaaS applications to manage their business customers, a use case Auth0 defines as Business Customer Identity. The solution is Auth0’s way of helping enterprise app teams to manage customers and partners in any multi-tenant, B2B, or SaaS application, the company states.

With Organizations, Auth0 aims to make B2B implementations less complex, to allow for faster speed-to-market and a better overall experience for business customers and partners.

According to the company, key benefits of Auth0 Organizations include:

• Business customer onboarding: Auth0’s APIs and SDKs can model entire business organisations, and implemented admin dashboards manage SSO, Role-Based Access Control, and flexible user management workflows.

• Custom-branded federations: The ability to customise the login experience with branded login and registration flows.

• Simpler deployment: Less complex implementations shorten time to market; and integrations are accelerated as new products are built or acquired, Auth0 states.

• Identity engineering and maintenance costs reduction: Engineering resources can shift to work on core product innovation instead of focusing on complex identity issues.