Who is the upcoming ecommerce market leader of the world? Asia

Moreover, it is expected that the continent’s retail sales will grow by an average 4.6% on a volume basis to USD 7.6 trillion, compared with 2.5% in North America and 0.8% in Europe in 2015, according to a report issued by the market risk analysis company Economist Intelligence Unit (EIU). The report notes that there is also huge demand for ecommerce business within Chinese and Indian borders, which cumulate over 2 billion citizens. Nearly half of the women agreed or strongly agreed that they preferred online- to in-store shopping.

The EIU report is based on a survey of 5,500 women across major cities on the Chinese mainland, Hong Kong, Taiwan and Macao, as well as countries including India, Japan, Singapore and the Republic of Korea.

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