As Amazon continues to expand its Prime membership programme, Walmart looking into a streaming deal could mean that the company is seeking a similar path and considering challenging Amazon. The idea is in line with Walmart’s latest developments to its Walmart+ membership. It costs little under USD 13 per month and offers members a free six-month subscription to Spotify Premium, apart from free delivery and discounted gas prices.
Walmart isn’t the only company striking deals with streaming services, as wireless providers in the US, including Verizon and T-Mobile, have partnered with various online streamers to offer special bundles to customers. The Disney Bundle provided by Verizon includes a subscription to Disney+, ESPN+, and Hulu with selected Verizon Unlimited plans.
At the same time, T-Mobile offers customers access to Netflix and a one-year subscription to Apple TV+ and Paramount+. Similarly, AT&T re-extended its previous agreement with Warner Bros. Discovery to allow clients to watch HBO Max with their mobile plans.
Walmart has tried to enter the streaming market before by buying the on-demand video service Vudu, back in 2010. Unfortunately, it couldn’t keep up with its competitors and had to sell the company to Fandango ten years later, in 2020. Furthermore, Walmart invested in an interactive video company named Eko.
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